I had a goal in mind when I chose to launch this brand. That goal was to spread knowledge of the African- African culture in a way that does not require violence or political strife in a world that is heavily plagued by both.

Therefore, I chose a fashionable accessory: hats.

Because my hats are considered to be “distinctive” and 100% one-of-a-kind, my customers effortlessly spread the Black culture. When they enter a room, they become the center of attention.

My hats are individually customized and delivered with intention. I use direct research when adding specific quotes, hashtags, or historical events within Black History to each hat. When it comes to customer requests, I use their physical vision of their hat and combine history either from their preference, or I choose.

'I think of the struggle as a race, A race that began with bullets symbolizing inequality, oppression, abuse, and misfortune.

My ancestors heard those bullets and began running, paving the way for me to enjoy privileges that were once prohibited to a person of my color. I praise the courage they had when choosing to begin and to continue this marathon.

We are human- the only differences are the color of our skin and the coarseness of our hair. Why have we had to fight? If every human bleeds the same color of blood, why do we have to keep running?

I think these questions can never be answered with reasonable justification.

Therefore, as long as my people are running in this marathon, I will flaunt my history in front of those who hate to see my people prosper.

— Moe, CEO.